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JACOB NEUENSWANDER is a senior writer at Preacher in Austin, TX.
He wants to help brands do scary, cool, and scary-cool things.

FIVE DRIVING MODES? SOUNDS LIKE THE ROGUE'S GONE ROGUE AGAIN.
For the 2021 refresh, we needed a new platform, one that could convey the transportive feeling of using the vehicle's multi-terrain dial. Its nameplate said it all. But it wasn't enough to just show a family car making its way through mountains, desert, and everything in between. So we juxtaposed world-teleporting exhilaration with an exquisitely mundane monologue from Dad.




Agency TBWA\Chiat\Day NY
CDs Jamie Cohen, Basil Cowieson
AD Scott McIntosh
Director Adam Hashemi
DP Hoyte Van Hoytema
CW Jacob Neuenswander
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