LET'S GIVE 'STANDARD' A NICE, BIG MIDDLE FINGER​

How does Favor, a delivery app that only operates in Texas, breakthrough and launch a premium membership called “Gold”? By going big on the things Texans care deeply about: Beef Ribs and Bolo Ties. Introducing the Golden Goods by Favor Gold—exclusive, handcrafted accessories celebrating the best of Texas cuisine.

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We worked with local artisans to create these insane little goodies (okay, maybe not so little in the case of the body pillow) and then dropped them online. They each sold out in less than one minute. 

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Recognition: LBB Online, Marcomm