top of page
JACOB NEUENSWANDER is a senior writer at Preacher in Austin, TX.
He wants to help brands do scary, cool, and scary-cool things.
ALL THE MARKETING IN THE WORLD WON'T CHANGE THE FACT THAT DUDES JUST WANT TO GET CLEAN.
Dial tasked us with breaking through the conventions of the men’s hygiene category, so we made a parody of the hyper-stylized world of parfum, soap, and all things nice-smelling.
Agency TBWA\Chiat\Day NY
CDs Rafael Segri, Kiko Mattoso, Zoe Kessler
AD Scott McIntosh
Director Pontus Löwenhielm of TRAKTOR
CW Jacob Neuenswander
bottom of page