JACOB NEUENSWANDER is a senior writer at Preacher in Austin, TX.
He wants to help brands do scary, cool, and scary-cool things.

TEXANS GET FOOD FROM A BRAND THAT GETS TEXANS.
How do you help Texas' only Texas-only delivery app overcome low awareness and steep competition? Go all in on Texas. And with the influx of newcomers to the Lone Star State over the past few years, we thought it fitting to use these fresh folks learning the lay of the land as an excuse to talk about this land...and the restaurant delivery app that knows it better than anyone.
Led by some simple, punchy spots, we created a campaign that took authentic Texas insights into the world of TV, OOH, radio, social, and deep in the heart of Texans.
Recognition: Effie 2025 Winner, CA 2024 Shortlist, LBB Online, Adage, Muse by Clio, Supermarket News (lol)









