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JACOB NEUENSWANDER is a senior writer at Preacher in Austin, TX.
He wants to help brands do scary, cool, and scary-cool things.
THE EUPHORIA OF SALON-DAY HAIR NO LONGER HAS A TRAGIC ENDING.
Schwarzkopf had an innovation for at-home hair coloring, but needed to break through some category clutter. So we made a playfully poetic beauty campaign declaring that you could, in fact, bring back your hair's 'peak of beauty' any day.
Agency TBWA\Chiat\Day NY
CDs Rafael Segri, Kiko Mattoso
AD Scott McIntosh
Director Jeremy Charbit
CW Jacob Neuenswander
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